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Improved Search Engine
Placement Secrets by Mark Abrahams
When you develop your website do you stare into
space? Do you keep on reading different forums
and search engine ranking newsletters with
different tricks to get to the top and wonder
what steps you need to take to get it ranked
well in search engines? It takes at least six
months or more to get good rankings, but well
worth the effort in the long run for all the
free traffic you will get. Getting rankings in
Yahoo and MSN takes much quicker a month to two
while getting good rankings in Google can take
up to 9 months for a brand new site with the
Google sandbox.
Choose a good niche and do your keywords
research to choose keywords without too much
competition that will get good traffic. You can
use the Overture search suggestion tool and the
Wordtracker tool. Wordtracker has good
guidelines for selecting keywords without too
much competition. Follow these and select your
main traffic keyword(2 to 3 words in length
recommended) that you will optimize your home
page for. You need to draw up a list of keywords
preferably 2 to 4 keywords in length that will
represent your main content of your website.
Design each page of content based on these
keywords, but remember to design the content for
humans and not for search engines.
Your on page factors account for only about 10%
of your search engine rankings. The title
carries the most significance in your ranking.
Use the key words in the title and keep it short
4 to 7 words and only target one set of key
words in each title. The heading carries the
next most significance and use your keywords in
here. Use your keywords in the body of the web
page 2 to 3 times. You can also place keywords
once in the comment tags and the alt tags of the
image tag.
Your off page factors account for about 90% of
your search engine optimization. This mainly
consists of getting quality back links to your
website and you can use several ways to do this.
Get listed in the two most important directories
on the web Yahoo and Open Directory. Google even
mentions on their site that a link from these
two websites constitutes as a vote of quality as
in http://www.google.com/webmasters/guidelines.html.
This definitely helps new websites trying to
break out of the Google sandbox.
Second tier directories which are important and
will also help your search engine rankings since
these still contain a quality directory trusted
by search engines. These include Best Of The
Web, Business.com, MSN BCentral and Gimpsy.
A few third tier directories that will help your
rankings in Yahoo and MSN, but these will not
boost your Google search engine rankings. I
suggest you submit to a few of these.
You can write your way using articles to the top
of search engines. Submit your polished article
to the article directories and get good quality
back links. Make sure that you place your anchor
text in the title of your link for your
keywords. You can write a good article with the
following tips. Think of an attention grabbing
headline, write your introduction and conclusion
first, list your main points of your articles
with bullet points and expand on these.
Do a search on Google for the top websites for
your related niche and get the top 50 websites
linking to you excluding your competitors.
Topical links will boost your search engine
rankings while unrelated links will not help.
Do a newsworthy press release to obtain free
publicity and get good quality links pointing to
your website. Include your anchor text for your
keywords in your link to your website, follow
the press release format and avoid sales and
promotion. Based on my research PRweb comes
highly recommended as a paid option while pr.com,
prleap.com and free-press-release.com comes
recommended as good free options.
Once you start doing the above activities on a
daily basis your search engine rankings will
improve. Search engine optimization takes at
least 6 months for a new site before you start
seeing good results. Usually you see results
much quicker in MSN and Yahoo, but Google takes
much longer.
About the Author
Are you really interested in driving massive
traffic to your website?
Here's the answer:
Secrets Of Article Marketing - Download your
free ebook now.
Mark Abrahams is a full time internet marketer
who has helped others to earn a living online.
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