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Search Engine Marketing -
Automotive Miracle Or Myth by Dan Mercurio
In the early days when computers were just
coming of age and the internet as we know it
today had yet to be born, it was difficult to
see what lie ahead. Information was not as
plentiful and moving from paper and pen to
keyboard and mouse just did not seem to be what
people were pushing for. But as time went on and
more and more people began to see the growth of
what has now become the world's biggest
repository of electronic information, people and
businesses alike have looked far and wide for
how they can take advantage of this new age
miracle to get their products and services seen
by people everywhere.
The automotive market, in particular new car
dealers have relied on traditional methods such
as newspaper ads, TV commercials and radio spots
to get the message out about whom they were and
what they had to offer. It was not only costly,
but reaching the market area desired and beating
out the local competition was very difficult in
deed. Like other large metropolitan areas, new
car dealers markets such as Boston Honda, Los
Angeles Toyota, and Dallas Mazda have caught on
to the technology know as Search Engine
Marketing.
Companies such as Elite Search Engine Marketing,
a search engine optimization company, who know
the ins and outs of how search engines promote
people and products on the internet, are in the
business of helping dealers to position
themselves better and rank higher for their
particular market areas for the goods and
services they offer. They work with dealers to
not only design a strategy for how the dealer
needs to market themselves, but also help
dealers to understand what they need to do
better to both attract the customers and offer
them what they are looking for to make the final
sale as well.
The marketing initiatives in the automotive
industry are completely different than they were
a few short years ago. When a dealership changed
hands or branched out from a larger dealer
group, such is the case of Audi Seacoast and
Porsche North Shore breaking out from Dover
AutoWorld, the concerns were less complicated
than they are today. Beyond the obvious of
relocation and spreading the word about the
move, there are now additional issues that need
to be dealt with that a few pieces of
advertising cannot typically accomplish. The
daunting task of designing, developing, and
optimizing a new website is now part of this
overall marketing strategy. Because a very high
percentage of all dealership customers find and
research their new cars via the internet, it is
imperative for each dealership to have a strong
presence on the internet. Search Engine
Marketing was designed for just this type of
situation.
The greatest majority of dealers are beginning
to take this more seriously and moving dollars
away from the traditional methods of advertising
to a more substantial investment in an internet
marketing strategy where they can get far more
bang for their buck. The methods for how a
dealer can market to a wider market area and how
quickly advertising can change when necessary
based on customers needs makes this one of the
best investments any dealer can make.
About the Author
Dan Mercurio is President of Elite Search Engine
Optimization Company. We can administer a
quality SEM campaign for you as we have for
Dallas Mazda and Ford NH | Chrysler NH | Dodge
NH | Jeep NH |Kia NH
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